The Ise-Shima (伊勢志摩) region, also called the Shima Peninsula (志摩半島 Shima-hantō), refers to the areas of eastern Mie Prefecture in or around Ise-Shima National Park, which include the cities Ise, Toba, Shima, and parts of the town of Minami-Ise. The area thrives on tourism, with many resort hotels and beaches awaiting people who come to visit the area. Ise-Shima is also famed for fresh seafood, particular oysters.
The peninsula extends out into the Pacific Ocean, and unlike the factory-dotted coast of Ise Bay, the main industry is seafood and marine products, particularly pearl cultivation, which was invented in the area.
Tourism in the Ise-Shima region is fueled primarily by these locations:
Direct service is available to Ise-Shima from both Osaka and Nagoya via Kintetsu limited express trains.